WACOAL

Wacoal MATERNITY is a specialized line within Wacoal’s brand family that addresses bodily changes from pregnancy through the period after childbirth. It researches changes in body shape and sensations during pregnancy and offers maternity underwear with functions suited to each stage, as well as outerwear and nightwear. Its target period and design needs differ from those of Wacoal’s main line, which offers bras and shorts for general customers. It also has a distinct role from Wacoal BABY, for infants, and Wacoal KIDS, for children, serving as a specialized brand within the family that supports clothing needs during pregnancy and childbirth.

WACOAL Remamma is Wacoal’s specialist brand for people who have undergone breast surgery. Since 1974, it has offered related products including dedicated bras, pads, and swimwear. Drawing on Wacoal’s accumulated research into women’s bodies and its expertise in design and sewing, it offers products that take the physical demands of the post-surgical body into consideration. It differs from general lingerie lines in the physical conditions it addresses and the functions of its products, and supports life after surgery through consultations and fittings with dedicated advisors. Within Wacoal’s group of brands, it is the line specializing in products for specific physical conditions.

Trèfle. was a brand developed within Wacoal’s lingerie lines, with an emphasis on material selection, detailed finishing, and precision in design. From the selection of lace and fabrics to the details of construction, it focused on craftsmanship and served to represent Wacoal’s approach to making through materials and handwork. Unlike brands such as Salute, which foreground bold colors and patterns and shaping functionality, it was positioned for those seeking delicate design and intricate workmanship. The brand ceased operations after the Spring/Summer 2021 season. Wacoal later began developing the new brand Yue.

Salute is a Wacoal brand focused on combining shaping functionality with strong design, offering ways to actively enjoy lingerie. It began in 1979 as nightwear for specialty stores and expanded into innerwear in 1983. In addition to designs that shape the body line, its range includes bold colors, sensual silhouettes, and shorts and slips that coordinate with bras. Unlike Wacoal’s broad range of products centered on basic comfort and everyday usability, Salute continues to be offered as a lingerie line that emphasizes ornate design and body-shaping functionality.

PARFAGE was a sub-line in Wacoal’s lingerie segment, centered on delicate lace and feminine, elegant designs. In contrast to Salute, which emphasized vibrant colors, sensual expression, and body-shaping functions, PARFAGE focused on the delicacy of lace and feminine ornamentation. Within Wacoal’s product range, which mainly comprised bras and shorts, it offered a broader choice for enjoying design and material textures. The line ended with the Spring/Summer 2024 season, and some of its aesthetics and functions were reorganized into products under the Wacoal brand.

WACOAL SIZE ORDER is a brand that handles Wacoal’s size-order business, serving people who find it difficult to choose a well-fitting bra from ready-made sizes alone. It began in 1993 as the semi-custom brand デューブルベ and took over a business that had offered a wide range of size options, renewing the brand in spring 2021. Its defining difference from Wacoal’s other lingerie lines, which mainly offer ready-made products, is that customers can select the cup, band, and wire separately. Rather than focusing on a particular design aesthetic, it is positioned as a specialist line that supports bra selection tailored to each person’s body shape.

L'ge was a brand that offered “adult cute” designs in Wacoal’s innerwear range. It combined delicate details and a cute aesthetic with a sense of quality, focusing mainly on bras and panties for everyday wear. Unlike Salute, known for bold colors and sexy styling, and PARFAGE, centered on elegant, delicate lace, L'ge’s distinctive role was to bring cute designs to lingerie for adults. The brand ended with the Spring/Summer 2024 season, and Wacoal has carried over some of the design sensibilities and wearing comfort of discontinued brands into certain product lines.

LASEE was a sub-line within Wacoal’s innerwear range that offered functional products designed with changes in body shape and wearing experience in mind. Unlike Salute, which foregrounded decorative designs, and PARFAGE, which was characterized by delicate lace, it focused on fit tailored to the body and comfort when worn. It had a distinct position from other lingerie brands as a line that applied Wacoal’s accumulated design expertise, based on research into women’s bodies, to products for people attentive to changes in body shape. The line ended with the Spring/Summer 2024 season, and some products have continued under the Wacoal brand.

Wacoal JUNIOR is part of the Wacoal brand family and is a line offering innerwear for children from elementary through high school during their growth years. Its range includes bra tops, sports bras, period underwear, and pajamas, centered on products with features designed not to hinder physical development and products that support choosing a first bra. Unlike Wacoal KIDS, which offers innerwear and pajamas from early childhood, Wacoal JUNIOR is characterized by addressing needs associated with breast development and school life. It also has a distinct role from lingerie for adults and is positioned as a specialized line supporting those beginning to navigate changes in their bodies.

Wacoal BABY is the line in the Wacoal brand family that specializes in underwear for infants. Its products are designed around changes in infants’ body shape and movement, with functions tailored to three stages: from birth until they can hold their heads steady, from rolling over until they can sit independently, and from crawling until they can walk independently. Its target age group and product design differ from Wacoal’s lingerie for women and Wacoal MATERNITY, which serves customers during pregnancy and after childbirth. Through underwear designed for babies’ rapidly growing bodies, it supports the first stage of growth within the family, leading on to Wacoal KIDS for children.

Gra-P was a Wacoal innerwear brand that took into account changes in body shape and physique with age, and proposed healthy beauty and comfortable wear. Against the background of aging research at the Wacoal Human Science Research Center, it incorporated designs tailored to changes in body shape and tissue, and also offered products that supported everyday wear and walking. Unlike lines such as Salute, which centered on glamorous lingerie designs, it focused on responding to age-related changes and ease of wear. The brand ceased operations after the Spring/Summer 2023 season, and some products continue to be sold as Wacoal brand products.

らくラクパートナー is Wacoal’s lifestyle brand, designed to support a wide range of seniors’ everyday needs with a focus on ease of use and comfort. Its designs take into account different physical conditions and daily situations, including ease of dressing and undressing, and its range includes not only underwear but also nightwear and casualwear. Its target customers and product range differ from those of lingerie lines centered on bras and briefs. It supports everyday clothing needs with features that take both the wearer and the person assisting them into consideration. The line extends Wacoal’s research and design expertise to a broad range of clothing for seniors.

Sleep Science is a Wacoal brand in the nightwear field that focuses on the characteristics of the body during sleep and comfort while sleeping. It mainly offers pajamas designed with factors such as movement during sleep, including turning over, temperature, and how garments feel against the skin in mind, as well as sleep-related items. Its purpose differs from that of lingerie-related lines, which are primarily intended for daytime wear or body shaping, as it specializes in clothing for sleep and the sleep environment. It also has a distinct role from Rakuraku Partner, which offers a broad range of everyday clothing for seniors, extending Wacoal’s research and design expertise to sleepwear and related products.

This brand applies the lingerie design and development expertise cultivated by Wacoal to garments worn as fashion. Centered on cup-in wear, which combines the roles of clothing and lingerie in a single piece, it brings together Wacoal’s distinctive cup construction and knowledge of fashion. Unlike conventional innerwear lines centered on bras and shorts, it is characterized by reducing the effort involved in choosing innerwear while allowing the pieces to be styled as outerwear. It is positioned as a line in the fashion category that extends Wacoal’s craftsmanship to the enjoyment of dressing.

Wacoal KIDS is part of Wacoal’s brand family and is a line offering underwear and pajamas for girls and boys from around age 3. It offers materials and products suited to children’s everyday situations, such as school and different seasons, supporting their daily clothing needs. Its target age group differs from Wacoal BABY, which offers underwear for infants at different stages of growth, and it is positioned as a step toward Wacoal JUNIOR, which offers bras and menstrual underwear for children going through puberty. It serves children’s everyday needs for underwear and pajamas, distinct from Wacoal’s main lines, which focus primarily on lingerie for adults.