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WACOAL SIZE ORDER

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Country
Japan
Founded
1993 1990s
Category
Clothing
Related brands
Clothing brands founded in the 1990s Clothing brands from Japan

Primary categories

Overview

Tagline

Wacoal size ordering tailored to your body
Wacoal Size Order is a Japanese made-to-measure bra brand developed by Wacoal. Its predecessor, “デューブルベ,” was launched as a semi-custom brand in 1993 and rebranded under its current name in spring 2021. By combining underband, cup-volume, and wire sizes, it offers bras tailored to each individual. It features approximately 3,000 size combinations and offers in-store measuring and ordering, as well as online ordering for repeat orders.

Concept

Based on the idea of addressing concerns about sizing, the brand aims to respect each customer while taking diversity and inclusivity into consideration.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1946
1946 Parent brand
WACOAL
Clothing

A specialist size-order line offering individual specification choices.

WACOAL SIZE ORDER is a brand that handles Wacoal’s size-order business, serving people who

WACOAL SIZE ORDER is a brand that handles Wacoal’s size-order business, serving people who find it difficult to choose a well-fitting bra from ready-made sizes alone. It began in 1993 as the semi-custom brand デューブルベ and took over a business that had offered a wide range of size options, renewing the brand in spring 2021. Its defining difference from Wacoal’s other lingerie lines, which mainly offer ready-made products, is that customers can select the cup, band, and wire separately. Rather than focusing on a particular design aesthetic, it is positioned as a specialist line that supports bra selection tailored to each person’s body shape.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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Frequently asked questions about WACOAL SIZE ORDER

Country of origin, founding year, categories and parent brands.

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