Wacoal KIDS

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Overview

Tagline

What touches the skin touches the heart
Wacoal KIDS is a children's innerwear line offered by Japan's Wacoal. It offers underwear, briefs and pants, and pajamas for girls and boys. Guided by the idea of making products “more comfortable” and “healthier,” it selects materials suited to their use and the season, including organic extra-long-staple cotton. Its products incorporate designs based on measurement data from the Wacoal Human Science Research and Development Center, as well as the brand's own quality inspections.

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1 brands
Founded
1946
1946 Parent brand
WACOAL
Clothing

A line supporting children’s everyday clothing needs from early childhood.

Wacoal KIDS is part of Wacoal’s brand family and is a line offering innerwear and pajamas

Wacoal KIDS is part of Wacoal’s brand family and is a line offering innerwear and pajamas for girls and boys from around age 3. It offers materials and products suited to children’s everyday settings, such as school and different seasons, supporting their daily clothing needs. Its target age group differs from that of Wacoal BABY, which offers innerwear for infants by stage of growth, and it is positioned as leading to Wacoal JUNIOR, which offers bras and menstrual underwear for children in their growth years. Its target group is distinct from Wacoal’s main line, which focuses on lingerie for adults, and it serves children’s everyday needs for innerwear and pajamas.

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