Tagline
Functional craftsmanship that values “beauty in utility.”
A Japanese brand specializing exclusively in coats, operated by Sanyo Shokai. It offers men’s and women’s coats that draw on artisan craftsmanship, including the 100-Year Coat.
Concept
With “tradition and innovation,” “Made in Japan,” and “quality with attention to detail” as its guiding keywords, the brand continues to make coats designed to be cherished for years. It aims for them to be cared for and passed down across eras and generations, and conveys a Japanese culture of using good things for a long time and with care.