Tagline
Quality and value beyond the price.
LOWARD is a bag brand (LOWARD Co., Ltd.) founded in 1947 in Shitaya-ku, Tokyo, as Sato Shoten, a manufacturer and wholesaler of bags and related goods. Its catchphrase is “We aim to deliver quality and value beyond the price.” The brand develops bags that combine high quality with affordable prices, focusing mainly on specialty stores and select shops across Japan, while continuing to research materials and refine its sewing techniques. Its concept is that bags are not merely tools for carrying things, but tools that express the individuality of their users and complement their lifestyles. The company also develops other in-house brands, including P.I.D.
Concept
Bags are not merely tools for carrying things, but tools that express the individuality of their users and complement their lifestyles.