Gra-P

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Country: Japan
Founded: 1999 1990s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

Tagline

Ageing, happily.

Gra-P is a women's underwear brand launched in Japan by Wacoal in 1999. Drawing on aging research conducted by the Wacoal Human Science Research Institute, it offered bras and other products designed with age-related bodily changes in mind, supporting the healthy beauty and comfort of adult women. The brand message is “Ageing, happily.” The brand was discontinued after the Spring/Summer 2023 season.

Concept

Healthy beauty: “Wellness Comfort”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1946

Year Brand Category Description

1946

WACOAL

Parent brand

Clothing

A discontinued line focused on healthy beauty and adapting to age-related changes

Gra-P was a Wacoal innerwear brand that took into account changes in body shape and physiq

Gra-P was a Wacoal innerwear brand that took into account changes in body shape and physique with age, and proposed healthy beauty and comfortable wear. Against the background of aging research at the Wacoal Human Science Research Center, it incorporated designs tailored to changes in body shape and tissue, and also offered products that supported everyday wear and walking. Unlike lines such as Salute, which centered on glamorous lingerie designs, it focused on responding to age-related changes and ease of wear. The brand ceased operations after the Spring/Summer 2023 season, and some products continue to be sold as Wacoal brand products.

1946 Parent brand

WACOAL

Clothing

A discontinued line focused on healthy beauty and adapting to age-related changes

Gra-P was a Wacoal innerwear brand that took into account changes in body shape and physiq