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OUR WACOAL

OUR WACOAL

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Country: Japan
Founded: 2023 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

OUR WACOAL is a Japanese fashion brand launched in 2023 by Wacoal Corporation. Centered on cup-in clothing that integrates Wacoal’s own cups into garments, it offers apparel that transcends the boundary between underwear and clothing, as well as garments designed with ease of movement in mind. Drawing on body measurement data and expertise in underwear development, it proposes clothing that combines practicality and fashion appeal for expressing personal style.

Concept

For us, who dress as ourselves.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1946

Year Brand Category Description

1946

WACOAL

Parent brand

Clothing

A cup-in wear line that extends lingerie technology into clothing

This brand applies the lingerie design and development expertise cultivated by Wacoal to g

This brand applies the lingerie design and development expertise cultivated by Wacoal to garments worn as fashion. Centered on cup-in wear, which combines the roles of clothing and lingerie in a single piece, it brings together Wacoal’s distinctive cup construction and knowledge of fashion. Unlike conventional innerwear lines centered on bras and shorts, it is characterized by reducing the effort involved in choosing innerwear while allowing the pieces to be styled as outerwear. It is positioned as a line in the fashion category that extends Wacoal’s craftsmanship to the enjoyment of dressing.

1946 Parent brand

WACOAL

Clothing

A cup-in wear line that extends lingerie technology into clothing

This brand applies the lingerie design and development expertise cultivated by Wacoal to g