Wacoal BABY

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Because it’s the first underwear worn from birth
Wacoal BABY is a baby brand developed by Wacoal. In fall 1997, it began selling babywear under the product name “Wacoal Baby.” It currently offers baby underwear, rompers, pajamas, and other items, including products with features suited to different stages of a baby’s growth. Its approach to making products emphasizes careful selection of materials and sewing.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1946
1946 Parent brand
WACOAL
Clothing

A family line for infants that corresponds to their stages of growth

Wacoal BABY is the line in the Wacoal brand family responsible for innerwear for infants.

Wacoal BABY is the line in the Wacoal brand family responsible for innerwear for infants. Its functions are designed to match changes in infants’ body shapes and movements across three stages: from birth until they can hold their heads steady, from rolling over until they can sit independently, and from crawling until they can walk independently. Its target age group and product design differ from Wacoal’s lingerie for women and Wacoal MATERNITY, which serves customers during pregnancy and after childbirth. Through innerwear suited to the bodies of rapidly growing babies, it supports the first stage of growth within the family, leading to Wacoal KIDS for children.

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Brands that share a country of origin, founding period, category or designer.

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Country of origin, founding year, categories and parent brands.

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Wearers and lines

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