PARFAGE

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Overview

Tagline

Lingerie that makes me bloom
PARFAGE is a women's lingerie brand launched in Japan by Wacoal in 1987 as a department-store brand. It focused on innerwear such as bras and panties, with designs featuring floral embroidery and lace. The brand formerly targeted women in their 20s and 30s, with the concept “A scent to be loved.” It ended with the Spring/Summer 2024 season.

Concept

A scent to be loved

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1946
1946 Parent brand
WACOAL
Clothing

A discontinued line focused on delicate lace and femininity

PARFAGE was a sub-line in Wacoal’s lingerie segment, centered on delicate lace and feminin

PARFAGE was a sub-line in Wacoal’s lingerie segment, centered on delicate lace and feminine, elegant designs. In contrast to Salute, which emphasized vibrant colors, sensual expression, and body-shaping functions, PARFAGE focused on the delicacy of lace and feminine ornamentation. Within Wacoal’s product range, which mainly comprised bras and shorts, it offered a broader choice for enjoying design and material textures. The line ended with the Spring/Summer 2024 season, and some of its aesthetics and functions were reorganized into products under the Wacoal brand.

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Frequently asked questions about PARFAGE

Country of origin, founding year, categories and parent brands.

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