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BRAPPERS

BRAPPERS

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Country: Japan
Founded: 1987 1980s
Category: Clothing
Related brands: Clothing brands founded in the 1980s Clothing brands from Japan

Overview

BRAPPERS is a Japanese women’s denim brand established in 1987 by Big John Co., Ltd., based in Kojima, Kurashiki, Okayama Prefecture. Focusing primarily on jeans for women, it offers denim wear ranging from basics to trend-conscious styles. The brand name replaces the initial F in “FLAPPERS,” referring to women of the 1920s, with the B from BIG JOHN. Centered on jeans that fit women beautifully, the brand pursues silhouette research to create beautiful legs and greater stretch, supporting the lifestyles of working women. Its “New Beautiful-Leg Jeans,” launched in 2003, have sold more than 600,000 pairs.

Concept

Supports the lifestyles of women who work beautifully.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1967

Year Brand Category Description

1967

BIG JOHN

Parent brand

Clothing

A dedicated brand for women

BRAPPERS is a women’s brand that began in 1987 as the ladies’ division of BIG JOHN. Its of

BRAPPERS is a women’s brand that began in 1987 as the ladies’ division of BIG JOHN. Its official brand description also explicitly identifies it as BIG JOHN’s women’s brand. It has developed jeans for a different audience from the primarily menswear-focused BIG JOHN brand, with attention to women’s body shapes and everyday wear. It is distinct from in-house women’s lines such as BIG JOHN LADIES and is positioned independently as a dedicated women’s brand.

1967 Parent brand

BIG JOHN

Clothing

A dedicated brand for women

BRAPPERS is a women’s brand that began in 1987 as the ladies’ division of BIG JOHN. Its of