L'ge

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Country: Japan
Founded: 1996 1990s
No longer active
Category: Clothing
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

L’ge is a Japanese women’s innerwear brand launched by Wacoal in 1996. Centered on lingerie, it offered coordinated combinations including bras and panties. Its brand concept was “A heroine who is cute and grown-up.” It championed designs and functionality that responded both to the femininity of adult women and to a sensibility that appreciates cute things. Developed as a sub-brand of Wacoal, it ended in the Spring/Summer 2024 season.

Concept

A heroine who is cute and grown-up. Age: an adult woman; sensibility: a girl who loves cute things. A coordinated brand that uses design and functionality to satisfy these contrasting elements and give women the refined appeal of being “cute and grown-up.”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1946

Year Brand Category Description

1946

WACOAL

Parent brand

Clothing

A discontinued lingerie line focused on adult-cute designs.

L'ge was a brand that offered “adult cute” designs in Wacoal’s innerwear range. It combine

L'ge was a brand that offered “adult cute” designs in Wacoal’s innerwear range. It combined delicate details and a cute aesthetic with a sense of quality, focusing mainly on bras and panties for everyday wear. Unlike Salute, known for bold colors and sexy styling, and PARFAGE, centered on elegant, delicate lace, L'ge’s distinctive role was to bring cute designs to lingerie for adults. The brand ended with the Spring/Summer 2024 season, and Wacoal has carried over some of the design sensibilities and wearing comfort of discontinued brands into certain product lines.

1946 Parent brand

WACOAL

Clothing

A discontinued lingerie line focused on adult-cute designs.

L'ge was a brand that offered “adult cute” designs in Wacoal’s innerwear range. It combine