Tagline
Built for real life since 1987
EVEREST is a Nordic outdoor brand launched in Sweden in 1987. Based on the idea that being prepared for everyday life creates freedom, it offers outerwear, base layers, shells, and alpine wear for women, men, and juniors, as well as equipment such as shoes, backpacks, tents, and sleeping bags. The brand emphasizes functionality and durability tested in the highly changeable Nordic climate, along with sustainability measures such as the use of recycled materials, and has developed as Stadium’s in-house brand. Its track record includes involvement in K2 expeditions and official clothing for the Swedish team at the 2004 Salt Lake City Winter Olympics.
Concept
Freedom comes from being prepared for the everyday.