Ewers

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Country: Germany
Founded: 1866 1860s
Category: Clothing
Related brands: Clothing brands founded in the 1860s Clothing brands from Germany

Overview

Tagline

Out of love. Since 1866.

Ewers is a socks and legwear brand founded in 1866 by Karl Ewers in the Sauerland region of Germany. Its range focuses primarily on babies and children and includes socks, knee-high socks, and tights. It now also offers products for adults and outdoor use, underwear, and the “BEACHIES” aqua socks. The brand states that it prioritizes sustainable production, carefully selected materials, and creative design, and that it produces durable products in Germany and Europe.

Concept

Its philosophy is based on innovation, fairness, and responsibility, with the aim of creating durable products manufactured under the best conditions in Germany and Europe.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2021-2023

Year Brand Category Description

2021

BEACHIES

Sub-brand

Footwear

A specialist line of aqua socks for waterside and outdoor use

BEACHIES is an aqua sock brand launched by Ewers in 2021. While Ewers’s core range consist

BEACHIES is an aqua sock brand launched by Ewers in 2021. While Ewers’s core range consists of socks and tights primarily for babies and children, BEACHIES focuses on socks for activities on beaches, mudflats, and around the water, for both children and adults. Ewers’s official description presents BEACHIES as a standalone product name, and industry media also treats it as one of Ewers’s brands. Unlike BIONMOVE, which serves health and sports purposes, it is a line specializing in foot protection around water and outdoors.

2023

BIONMOVE

Sub-brand

Clothing

A functional sock line for health and sports use

BIONMOVE is a functional sock line launched by Ewers as a new brand in 2023. It expands Ew

BIONMOVE is a functional sock line launched by Ewers as a new brand in 2023. It expands Ewers' range of socks and tights, which is primarily focused on babies and children, and is offered for different uses and customer groups, including health, sports, and outdoor activities. The range includes health socks, compression socks, and models for sports and outdoor use, with distinct purposes from BEACHIES, which are intended for waterside use. Ewers also features the brand name in its official sales materials.

2021 Sub-brand

BEACHIES

Footwear

A specialist line of aqua socks for waterside and outdoor use

BEACHIES is an aqua sock brand launched by Ewers in 2021. While Ewers’s core range consist