eyewa

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Overview

Tagline

Tap, Try, Buy - Reserve your glasses online and try at any eyewa store for free!
eyewa was established in 2017 and is an omnichannel eyewear retail brand serving the Middle East, with a presence in Dubai, UAE, and Riyadh, Saudi Arabia. It offers prescription glasses, sunglasses, blue-light glasses, colored and corrective contact lenses, and other products through direct-to-consumer e-commerce and physical stores. Its founders are Anass Boumediene, Mehdi Oudghiri, and Abdullah AlRugaib. Its mission is to make high-quality eye care and eyewear accessible to everyone at more affordable prices.

Concept

to produce high-quality eye care and eyewear at a more affordable price and accessible to all.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
5 brands
Founded
2019
2019 Sub-brand
Layala
Eyewear

A line at the core of the color contact lens segment

Layala is an in-house color contact lens line created by eyewa in response to customer nee

Layala is an in-house color contact lens line created by eyewa in response to customer needs in the Middle Eastern market. Wamda describes it as contact lenses suited to natural skin tones, and the official website offers monthly replacement two-lens products under Color Contact Lenses in multiple colors and collection names. While Everva handles prescription contact lenses, Layala covers the color segment, supporting the lens side of eyewa’s in-house brand portfolio alongside 30Sundays, BlackOut, and Spectus.

- Sub-brand
30Sundays
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A line that expands the range of sunglasses for everyday wear

An in-house sunglasses line developed by eyewa, 30Sundays offers multiple collections cent

An in-house sunglasses line developed by eyewa, 30Sundays offers multiple collections centered on sunglasses on its official website and is also described by Wamda as one of its house brands. While BlackOut comprises trend-oriented frames, 30Sundays is positioned as the brand’s sunglasses line, with a distinct role from Spectus eyeglass frames and the Layala and Everva contact lens lines.

- Sub-brand
BlackOut
Eyewear

A trend-oriented frame line

A brand developed as eyewa’s in-house frame line. On its official website, it is presented

A brand developed as eyewa’s in-house frame line. On its official website, it is presented under the name BlackOut, with a focus on sunglasses and several collections, including Essentials, B Collection, and Reflections. Wamda describes it as a trend-oriented fast-fashion collection. While 30Sundays is another main line for sunglasses, BlackOut offers more trend-driven designs, with distinct roles from Spectus eyeglass frames and the Layala and Everva contact lens ranges.

- Sub-brand
Everva
Eyewear

An in-house line focused on prescription contact lenses

A contact lens line developed as one of eyewa’s in-house brands, it is offered on the offi

A contact lens line developed as one of eyewa’s in-house brands, it is offered on the official website under the name Everva by eyewa, with daily lenses in Pure and Elite and monthly lenses in PRO, in pack sizes of 30, 60, 90, and 120 lenses. While Layala covers colored contact lenses, Everva handles prescription contact lenses and, together with 30Sundays, BlackOut, and Spectus, makes up the lens segment of the overall house-brand portfolio.

- Sub-brand
Spectus
Eyewear

Centered on eyeglass frames and clip-ons

An eyewear frame line offered as part of eyewa’s portfolio of in-house brands. The officia

An eyewear frame line offered as part of eyewa’s portfolio of in-house brands. The official website features Spectus glasses, clip-ons, titanium models, and the Natural Elements collection. While 30Sundays and BlackOut focus on sunglasses, Spectus covers prescription frames and accessories, broadening the range of in-house brands alongside the Layala and Everva contact lens lines.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about eyewa

Country of origin, founding year, categories and parent brands.

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Features and values

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