Karen Wazen is an eyewear brand launched in Dubai in 2018 by digital influencer Karen Wazen. Centered on sunglasses and eyewear, it has also expanded into accessories such as jewelry and belts. Concerns about her eyes in childhood led her to start wearing sunglasses, and that experience is said to have been the starting point for the brand. The brand aims for its shades (eyewear) to become “established” as an extension of the wearer's personal style and identity.
Concept
solidifying their status as an extension of the wearer's personal style and identity.