Tagline
ILLUMINATE LIFE, FILL THE MOMENT
F.ILLUMINATE is a contemporary casual brand launched in Korea in April 2015. Operated by Field Nine, it proposes unisex street casual wear that incorporates contemporary trends while building on basic items. With “ILLUMINATE LIFE, FILL THE MOMENT” (“Illuminate life and fill the moment”) as its slogan, the brand emphasizes comfort and wearability. Its brand philosophy is to “stay true to the basics,” and it offers men’s and women’s apparel and accessories in Korea and internationally.
Concept
Stay true to the basics.