Fabletics

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Overview

Fabletics is an activewear brand launched in the United States in 2013. Kate Hudson, Adam Goldenberg, and Don Ressler are known as its co-founders. With a focus on combining fashion and activewear, it offers high-performance apparel and lifestyle clothing for women and men, as well as items such as scrubs. Its philosophy is to make exercise enjoyable for everyone and provide activewear that combines fashion and functionality at accessible prices.

Concept

We believe movement should be fun for everyone and every body - and that fashion-forward, high-performance activewear should be accessible.

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Parent brands and sub-brands, ordered by founding year.

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3 brands
Founded
2015-2023
2015 Sub-brand
FL2
Clothing

An early spin-off line for men’s activewear

FL2 is a men’s activewear line announced by Fabletics in 2015. It extended Fabletics’ perf

FL2 is a men’s activewear line announced by Fabletics in 2015. It extended Fabletics’ performance fabrics and offerings designed for everyday wear into menswear, and featured Oliver Hudson at the time. While Fabletics had primarily focused on women’s apparel, FL2 was positioned as a spin-off line for men’s training and lifestyle wear. Fabletics later also offered a men’s line under the name “Fabletics Men.”

2020 Sub-brand
Fabletics Men
Clothing

A line focused on men's activewear

Fabletics Men is an independent men's activewear label announced by Fabletics in 2020. It

Fabletics Men is an independent men's activewear label announced by Fabletics in 2020. It carries forward Fabletics' materials and functionality while offering training and lifestyle wear for men's body types and needs, and was launched in collaboration with Kevin Hart. The line expands the brand's primarily women's range into menswear. Unlike Fabletics Scrubs, which is for healthcare professionals, it is mainly intended for exercise and everyday wear.

2023 Sub-brand
Fabletics Scrubs
Clothing

A specialized workwear line for healthcare professionals

Fabletics Scrubs is a scrub line for healthcare professionals launched by Fabletics in 202

Fabletics Scrubs is a scrub line for healthcare professionals launched by Fabletics in 2023. It brings the functionality and material development cultivated through the parent brand’s activewear into workwear for medical settings, and is designed with input from healthcare professionals. Its target audience and use differ from those of Fabletics Men, which focuses on exercise and everyday wear; within the brand family, it is positioned as a specialized line for medical apparel. Official information also presents it under the name “Fabletics Scrubs.”

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