Tagline
Effortless Style for Every Man
Fabletics Men is the men’s line launched in 2020 by U.S. activewear brand Fabletics. Centered on high-performance apparel for training, it offers tops, bottoms, joggers, hoodies, and other items that can also be worn before and after exercise and in everyday life. At its launch, actor and comedian Kevin Hart helped shape the brand’s vision and participated as its public face. Its launch mission was to serve men who had been overlooked by traditional performancewear brands.
Concept
To cater to guys that the older performance brands have left behind.