Tagline
One of a kind
fafa is a Japanese fashion brand focused on children's clothing, launched in 2003 by chief designer Rie Eleni Miyaoka and based in Daikanyama and Omotesando, Tokyo. In addition to apparel for kids, babies, and women, it offers a wide range of products, including accessories, bags, and school backpacks, and continues to create one-of-a-kind clothing and goods unlike anything else, intended to be passed down through generations.
Concept
fafa continues to create one-of-a-kind clothing and goods unlike anything else, to be passed down through generations.