familiar

Primary categories

Related categories

Overview

familiar is a baby and children’s clothing brand founded in Kobe, Hyogo Prefecture, in April 1950 by four women, including Atsuko Banno. Centered on baby and children’s wear, it also offers accessories and items for nursery and school. Its corporate philosophy is “Create children’s potential,” and its product development is based on the concept of “quality with affection,” creating products that support the lives of children and their families.

Concept

Create children’s potential

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2015-2018
2015 Sub-brand
familiar PRESCHOOL
Art projects

An official preschool business responsible for the field of education

An official preschool business launched by extending familiar’s corporate philosophy, “Cre

An official preschool business launched by extending familiar’s corporate philosophy, “Creating children’s potential,” into the field of education. Centered on its proprietary “Familiar Method,” it provides learning opportunities for children from 0 years old through preschool age with a curriculum combining English, art, music, physical activity, and other subjects. Its officially announced activities include operating a preschool in Shirokanedai, Tokyo, and holding trial sessions.

2017 Sub-brand
familiar KIDS LABO
Art projects

Experiential learning programs for parents and children

A range of experiential learning programs for parents and children that familiar offers th

A range of experiential learning programs for parents and children that familiar offers through its stores and pop-ups. These include one-day lessons combining subjects such as Montessori, body coordination, musical expression, and English on different days of the week, as well as the 1000days program, which supports families from pregnancy through age 2. Through these programs, familiar develops educational touchpoints as part of its brand activities beyond product sales.

2018 Sub-brand
FAMILIAR MEDICAL
Lifestyle products

An affiliated clinic that supports child-rearing from a medical perspective

A pediatric and dermatology clinic attached to FAMILIAR’s Kobe main store and bearing the

A pediatric and dermatology clinic attached to FAMILIAR’s Kobe main store and bearing the FAMILIAR name. It is presented as a medical service offering attentive care by appointment and vaccinations, and is positioned as a health support area within the brand’s “things, experiences, and learning” framework. Information on clinic operations can be confirmed through official information and related materials.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about familiar

Country of origin, founding year, categories and parent brands.