Tagline
More than just telling time.
Orient is a Japanese mechanical watch brand that began manufacturing wristwatches in Hino, Tokyo, in 1950. Its predecessor was Tama Keiki Co., Ltd., which changed its name to Orient Watch Co., Ltd. the following year, in 1951. The founder was Shogoro Yoshida. Based on tradition and technology, the brand aims to continue making watches that bring out the individuality of their wearers and allow each person to express themselves. Centered on mechanical watches, it offers collections including classic, contemporary, and sports styles, and is used by people in more than 70 countries around the world.
Concept
Based on tradition and technology, the brand aims to continue making watches that bring out the individuality of their wearers and allow each person to express themselves.