CASIO

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Country: Japan
Founded: 1957 1950s
Category: Watches Lifestyle products
Related brands: Watches brands founded in the 1950s Watches brands from Japan

Overview

Tagline

Creativity and Contribution

CASIO is an electronics brand from Japan. In 1946, Tadao Kashio founded Kashio Seisakusho in Mitaka, Tokyo. In 1957, the company was established as Casio Computer Co., Ltd. Its main businesses include wristwatches, calculators, electronic dictionaries, label printers, and electronic musical instruments. The company’s guiding principle is “Creativity and Contribution,” and it states “Casio contributes to the world by creating new value.” as its philosophy.

Concept

Casio contributes to the world by creating new value.

CASIO characteristics

Main traits of CASIO

Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear: Sportswear and styles inspired by physical activity.
Streetwear: Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of CASIO relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1983

Year Brand Category Description

1983

G-SHOCK

Sub-brand

Watches

A core watch line centered on durability

G-SHOCK is a shock-resistant watch brand launched by Casio in 1983. Development was led by

G-SHOCK is a shock-resistant watch brand launched by Casio in 1983. Development was led by Kikuo Ibe and began with the goal of achieving “Triple 10” (10-meter drop resistance, 10-bar water resistance, and a 10-year battery life). Within Casio, it is positioned as a core watch family centered on durability and functionality, with distinct roles across its multiple lines, from general-purpose models for everyday use to the professional-grade Master of G, as well as the top-tier MR-G and metal-focused MT-G and G-STEEL lines. It also has a clearly differentiated role from BABY-G, which targets women, in terms of use and audience.

1983 Sub-brand

G-SHOCK

Watches

A core watch line centered on durability

G-SHOCK is a shock-resistant watch brand launched by Casio in 1983. Development was led by