G-SHOCK

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 1983 1980s
Category: Watches Clothing Bags Accessories Lifestyle products
Related brands: Watches brands founded in the 1980s Watches brands from Japan

Overview

Tagline

ABSOLUTE TOUGHNESS

G-SHOCK is a shock-resistant watch brand developed by CASIO. The first model, “DW-5000C,” debuted in 1983. Development began with creator Kikuo Ibe’s idea of “a watch that would not break even if dropped.” Designed for use in harsh environments such as sports and worksites, the brand offers a range of models, including digital and analog-digital watches, built around its shock-resistant structure.

Concept

A durable watch that would not break even if dropped

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1957

Year Brand Category Description

1957

CASIO

Parent brand

Watches

A core watch line centered on durability

G-SHOCK is a shock-resistant watch brand launched by Casio in 1983. Development was led by

G-SHOCK is a shock-resistant watch brand launched by Casio in 1983. Development was led by Kikuo Ibe and began with the goal of achieving “Triple 10” (10-meter drop resistance, 10-bar water resistance, and a 10-year battery life). Within Casio, it is positioned as a core watch family centered on durability and functionality, with distinct roles across its multiple lines, from general-purpose models for everyday use to the professional-grade Master of G, as well as the top-tier MR-G and metal-focused MT-G and G-STEEL lines. It also has a clearly differentiated role from BABY-G, which targets women, in terms of use and audience.

1957 Parent brand

CASIO

Watches

A core watch line centered on durability

G-SHOCK is a shock-resistant watch brand launched by Casio in 1983. Development was led by

Collaboration partners

Dates and partner brands

All collaborations

2024.11.06

Marni

A limited-edition Marni × G-SHOCK, available for preorder from October 31, 2024, and released on November 6. The GMD-S5610MA-7ER features a repeated hand-drawn-style Marni logo while retaining functions including shock resistance and 20-bar water resistance.

2013.03.30

Maison Margiela

In 2013, the brands collaborated on a 30th-anniversary limited-edition model based on the G-SHOCK GA-300. It featured a metallic silver exterior and distinctive details, including a skeleton-style design, and was released in a limited run of 3,000 pieces.