Fender is an instrument brand founded in 1946 in Fullerton, California, USA, by Clarence Leo Fender. Its core products include electric and acoustic guitars, basses, amplifiers, and accessories, alongside related products such as apparel and stationery. Its brand mission is “Our mission is to serve players at every stage,” emphasizing support for everyone from first-time players to experienced players.
Concept
Our mission is to serve players at every stage, whether that's just getting started or if they've been playing for 40 years.