Tagline
THE MODERN UNIFORM
FIFA 1904 is an officially licensed fashion brand launched in the United States in 2025 through a partnership between FIFA and VFILES. It originated from an idea by VFILES founder Julie Anne Quay and operates through VFILES Unlimited, with a presence in New York and Los Angeles. Drawing on FIFA’s soccer culture and its founding history dating to 1904, the brand creates menswear, womenswear, unisex apparel, and accessories, guided by the concept of “a modern uniform for the pitch of life.” Marcus Clayton leads creative direction, and the brand is sold worldwide.
Concept
FIFA 1904 is more than apparel; it is a modern uniform designed for the pitch of life.