FIORE prezioso

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Overview

Tagline

FIORE prezioso. The future of pearls lies here, with their beginnings.
FIORE prezioso is a brand that began in Kobe in January 1994 and manufactures and wholesales pearl products and semi-finished goods, while also developing pearl jewelry. Its founder is Takaharu Hanafusa. Centered on pearls with high rarity value, the brand also draws inspiration from distinctive keshi and baroque pearls, creating original jewelry that makes use of the colors, luster, and shapes of pearls. Its brand policy is “a vision of women not bound by outdated preconceptions.”

Concept

A vision of women not bound by outdated preconceptions as its brand policy

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1994
1994 Parent brand
fiore
Accessories

A line centered on one-of-a-kind pieces that make use of rare materials

FIORE prezioso is a line within FIORE that places rare and highly individual pearls, such

FIORE prezioso is a line within FIORE that places rare and highly individual pearls, such as conch, keshi, abalone, and baroque pearls, at the center, selecting and combining each piece based on its individual color, luster, and form. The official website presents FIORE prezioso as a symbol of quality, and it is also introduced at exhibitions as pearl jewelry with a distinctive character. Among the diverse pearls handled by FIORE as a whole, the line serves to transform highly individual materials into pieces through handcraft, and is positioned as the collection group’s strongest expression of an emphasis on one-of-a-kind pieces.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about FIORE prezioso

Country of origin, founding year, categories and parent brands.

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