FLAREUP is a fashion brand founded in Seoul, South Korea, in 2015. Centered on mode streetwear, it offers unisex clothing and accessories. Its philosophy is pure minimalism unaffected by rapidly changing trends, and its designs are characterized by architectural cuts, asymmetry, layering, and draping, with a focus on black and white. As a brand originating in Korea, it also pursues international sales and continues to release collections.
Concept
FLAREUP（플레어업）rejects the volatility of contemporary trends that flare up and disappear rapidly, and advocates pure minimalism that maximizes universality across all moods.