Tagline
The coexistence of surfing and everyday life
FLATWAVE IN SEOUL is a surf and lifestyle fashion brand established in 2023 on the coasts of Seoul and Yangyang, Gangwon-do, South Korea. It centers on the coexistence of surfing and everyday life, offering women’s, men’s, and surf-related items. The brand views surfing not only as a sport but also as an approach to life and a style, and presents clothing suited to both the city and the sea. Its principles include connecting people through fashion, art, and surfing, and taking environmental considerations into account through measures such as recycled materials and compostable packaging.
Concept
The brand was created with the aim of connecting people through fashion, art, and surfing.