Tagline
The Swiss watch for kids.
Flik Flak, launched in Biel, Switzerland, in 1987, is a children’s watch brand within the Swatch Group. Through collaboration with education professionals, it offers Swiss-made watches for children aged 3–10, centered on a distinctive educational concept that makes learning to read analog clocks fun. Its signature features are hands shaped like Flik, the older brother who indicates the minutes, and Flak, the younger sister who indicates the hours, along with color-coded dials that make it easy to distinguish hours from minutes. Its categories include Story Time and Power Time. The watches are sold in more than 100 countries across all five continents.
Concept
Playful learning