HUBLOT

Big Bang is Hublot’s flagship collection, introduced in 2005 and expanded from Classic Original as a core collection that most strongly expresses the brand’s Art of Fusion. Big Bang Original serves as both its point of origin and its renewal, while Big Bang itself is the central line broadening the range of materials and mechanisms and also serves as a benchmark for Spirit of Big Bang and Square Bang.

King Power is a historical offshoot developed in the same expansion context as Big Bang, and King Power Ayrton Senna is also featured as an important model in the 40th-anniversary digital book. Its architectural case construction, dial-side rack mechanism, parallel barrels, and 10-day power reserve strongly emphasize technology and presence. Among the Big Bang family, it is positioned as a lineage that foregrounds power and complex mechanisms.

Classic Fusion is a collection that reworked the concept behind the original Hublot of 1980 into more refined proportions in 2008. It features a rounder case than Big Bang, a restrained appearance, and slimmer proportions, and comprises three-hand, chronograph, moonphase, and partnership models. In contrast to the experimental nature of the Big Bang line, it places greater emphasis on everyday wearability and versatility.

The MP series is Hublot’s highest-tier experimental line, now grouped under Exceptional Timepieces. It occupies the limited-production segment combining innovative movements and forms. In addition to MP-10, MP-11, and MP-13, it includes MP-15 and Daniel Arsham. As demonstrated by MP-13’s biaxial tourbillon and MP-15’s central flying tourbillon, the series represents the leading edge of the brand’s technical expression.

Introduced in 2014, Spirit of Big Bang is a tonneau-shaped derivative of Big Bang that extends into non-circular cases while retaining Big Bang’s identifying codes. It carries over features such as the bezel’s H-shaped screws, sandwich construction, and rubber crown, while presenting wearability and appearance as distinct considerations. Within the Big Bang family, it is the line most clearly defined by its change in shape.

Hublot Eyewear is a licensed accessories line that extends the brand’s codes beyond watches. It is developed under an international licensing agreement with Italia Independent, and in 2020 a renewal through December 31, 2024 was announced. Rather than expressing the mechanisms of the watch collections, it serves to bring Hublot’s distinctive identity to frames and sunglasses.

Square Bang is a collection added to the Big Bang family as a square-shaped derivative. Retaining elements of Big Bang, it was redesigned around a 42 mm square case and the UNICO in-house chronograph, and is offered in materials such as ceramic and Magic Gold. It expands Big Bang’s vocabulary in its most geometric form.