flua

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Overview

Tagline

Something old. For a day to remember.
flua is a Japanese accessories brand launched in 2016 by designer momoyo (田口桃代). It began its activities in Atsugi, Kanagawa Prefecture, and has been based in Hida-Takayama, Gifu Prefecture, since 2017, creating jewelry focused primarily on bridal accessories. Using vintage and imported materials sourced from around the world, along with original brand components, the brand offers one-of-a-kind and made-to-order pieces, employing techniques such as wirework, casting, and metal engraving. Its creations include flower-motif headdresses, earrings, and necklaces, as well as the flua ÉCLAT line. momoyo personally oversees the entire process, from design and production to sales.

Concept

Creating and selling jewelry made with vintage and imported materials sourced from around the world

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- Sub-brand
flua ÉCLAT
Accessories

A casual line extending into everyday wear

flua ÉCLAT is a derived line that continues to be offered as a distinct category and produ

flua ÉCLAT is a derived line that continues to be offered as a distinct category and product name in the flua official shop, and is explicitly described on product pages as “flua’s casual line.” While the main flua line centers on bridal accessories and offers headpieces and striking one-of-a-kind pieces, this line primarily comprises delicate, fine earrings and necklaces that are easy to wear both every day and on special occasions. It carries forward flua’s floral motifs and handmade forms while serving as an entry point to accessories that are more suited to everyday wear. The official shop also offers dedicated gift wrapping, and multiple products are grouped under the same name.

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Frequently asked questions about flua

Country of origin, founding year, categories and parent brands.

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