F.O.G. was a diffusion line launched in 2015 through a collaboration between PacSun and Los Angeles-based Fear of God, under designer Jerry Lorenzo. It offered Fear of God’s casual designs to younger consumers at more accessible price points, with products including T-shirts, sweatpants, and shorts. F.O.G. ended in 2018 as the brand transitioned to the more distinctive new line “Essentials.”
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F.O.G.
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- Country
- United States
- Category
Primary categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 2013
Year
Brand
Category
Description
2013
Fear of God
Parent brand
Clothing
A discontinued line that initially served as PacSun’s diffusion offering
F.O.G. was an early diffusion line launched in late 2015 through a collaboration between P
F.O.G. was an early diffusion line launched in late 2015 through a collaboration between PacSun and Jerry Lorenzo, founder of Fear of God. It brought the grunge and layered sensibility of the main Fear of God line to casualwear for younger consumers, offering shirts, T-shirts, jackets, pants, and other items exclusively through PacSun. A continuing collection was announced in spring 2016, but in 2018 the initiative gave way to ESSENTIALS, a self-operated line with a more clearly defined product design. The line has since been discontinued and is positioned as an early experiment in Fear of God’s expansion into everyday wear.
2013
Parent brand
Fear of God
Clothing
A discontinued line that initially served as PacSun’s diffusion offering
F.O.G. was an early diffusion line launched in late 2015 through a collaboration between P
F.O.G. was an early diffusion line launched in late 2015 through a collaboration between PacSun and Jerry Lorenzo, founder of Fear of God. It brought the grunge and layered sensibility of the main Fear of God line to casualwear for younger consumers, offering shirts, T-shirts, jackets, pants, and other items exclusively through PacSun. A continuing collection was announced in spring 2016, but in 2018 the initiative gave way to ESSENTIALS, a self-operated line with a more clearly defined product design. The line has since been discontinued and is positioned as an early experiment in Fear of God’s expansion into everyday wear.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Clothingbrands fromUnited Statesfounded in2015
Frequently asked questions about F.O.G.
Country of origin, founding year, categories and parent brands.
F.O.G. is from United States.
F.O.G. was founded in 2015.
F.O.G. covers the following categories: Clothing.
F.O.G. is a sub-brand of Fear of God.