Tagline
NEVER FORGET THE MOMENT
FOGBOW is a lifestyle brand launched in South Korea in 2015. Based in Gimhae, South Gyeongsang Province, South Korea, it offers stationery, bags and pouches, umbrellas, home textiles, accessories, smartphone cases, and other everyday goods and digital accessories related to recording daily life. The brand takes the fogbow that inspired its name as a pure white rainbow, and its philosophy is to “remember and record beautiful moments.” Its official slogan is “NEVER FORGET THE MOMENT.”
Concept
Those who have seen a pure white fogbow say it is so beautiful that the moment cannot be forgotten. Like a fogbow, the brand remembers and records beautiful moments.