Tagline
standard number
FOR THE WEATHER is a fashion brand launched in South Korea in 2023. Focusing primarily on womenswear, it offers clothing and accessories. It incorporates elements of the past that have remained popular into contemporary culture shaped by changing times, pursuing new styles within a sense of familiarity. Rather than following trends as they are, it proposes clothing that highlights the individuality of the wearer, guided by the philosophy of its brand slogan, “standard number.” It continues to release collections through its official online store.
Concept
In the changing modern society, we want to pursue a new style in familiarity by adding elements of the past that people prefer over time.