Formbelt is a sports equipment brand developed by Variosports GmbH in Cologne, Germany, and launched on the market in 2015. Centered on running belts for carrying items such as smartphones and keys while running, it also offers running pants, leggings, and accessories for runners. According to its official description, the products were developed to address the inconveniences of conventional running belts and similar products, with the aim of making it easier to carry essentials while running.
Concept
Developing sports equipment with an emphasis on functionality, ease of use, design, efficiency, and trust with customers