Tagline
Effortless seaside designs for a laidback, throw-on-and-go approach to dressing.
FP Beach was a women's line for beach and resort wear under Free People, which originated in the United States. Launched by Chris Chau, it was based in California and offered dresses, rompers, tops, shorts, knitwear, swimwear, and other items. Its guiding phrase was “Effortless seaside designs for a laidback, throw-on-and-go approach to dressing,” and its focus was on easy clothing suited to life by the sea. FP Beach and Endless Summer were later integrated into free-est, and the line under the FP Beach name has ended.