FRAAS Signature

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Overview

Tagline

The new trademark of the scarf company.
FRAAS Signature is the high-end line of FRAAS, based in Wüstenselbitz in Upper Franconia, Bavaria, Germany. First presented as a capsule collection for the Fall/Winter 2017 season, it comes from parent brand FRAAS, founded by Valentin Fraas in 1880. Its offerings include scarves, stoles, gloves, hats, and home items, with products that draw on FRAAS’s long-established manufacturing expertise and the finest fibers. The line is built around a fusion of tradition and modernity and enduring values, and is characterized by production in Germany and Italy.

Concept

FRAAS Signature evolved from our experience: It is a capsule collection born out of the ambition of a world market leader who implements the know-how of 135 years of scarf production.

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1 brands
Founded
2006
2006 Parent brand
FRAAS
Accessories

A premium offshoot line focused on materials and craftsmanship

FRAAS Signature is an official capsule collection developed by FRAAS on the basis of its l

FRAAS Signature is an official capsule collection developed by FRAAS on the basis of its long-standing scarf-making expertise and is treated as a distinct name separate from the regular FRAAS line. Official information indicates that it includes women’s, men’s, and home lines, and is characterized by high-quality natural fibers and production in Germany and Italy. In contrast to FRAAS’s broad range of accessories, it is positioned as a premium offshoot line focused on materials, production heritage, and finishing. The official online store also consistently organizes its products as the “Signature Collection.”

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Features and values

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