FRAME

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Overview

FRAME is an American fashion brand founded in Los Angeles in 2012 by Jens Grede and Erik Torstensson. Starting with denim, it offers women’s and men’s ready-to-wear made from cotton, leather, and cashmere, and advocates sustainable and fair production. Its approach combines the Californian ease of Los Angeles with European sophistication, and the brand is available at major department stores worldwide and in its own stores.

Concept

A sustainable future is only possible with passionate partners from all corners of the luxury fashion ecosystem.

FRAME characteristics

FRAME: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of FRAME

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of FRAME relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about FRAME

Country of origin, founding year, categories and parent brands.

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