FRAY I.D

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Overview

FRAY I.D is a Japanese womenswear fashion brand developed by Mash Style Lab. The brand marked its 10th anniversary in 2020, having started around 2010. Centered on styling designs that combine refined “elegance” with expressive “mode,” it proposes a next-generation “new mode career.” Its official website describes it as “FRAY I.D produces styled design leading from now on.” and presents an approach to enjoying fashion while breaking with the past. Staff profiles list Reiko Mitani as FRAY I.D’s sub-director.

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FRAY I.D produces styled design leading from now on.

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