Freddy

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Overview

Tagline

The Art of Movement
Freddy is a sports and activewear brand founded by Carlo Freddy in 1976 in Chiavari, Italy. At its founding, it produced shoes for rhythmic gymnastics and classical ballet, later expanding from apparel and footwear for dance, fitness, and gymnastics into the sports and lifestyle sectors. Under the motto “The Art of Movement,” which views movement as an art form, it offers lines such as WR.UP® and Dance Academy. Through its partnership with the Italian Gymnastics Federation, it is also involved in competitive sports.

Concept

For 50 years, Freddy has viewed movement as an art form. Not just sport. Not just fashion. It is a way of experiencing the body every day with freedom, energy and style.

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Parent brands and sub-brands, ordered by founding year.

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5 brands
Founded
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- Sub-brand
Dance Academy
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A line that extends the world of dance into fashion

A line launched by Freddy in 2004, expressing the world of dance through fashion. It was p

A line launched by Freddy in 2004, expressing the world of dance through fashion. It was presented featuring the dancer Joaquin Cortes and, unlike lines centered on functionality for sport and training, was positioned to offer dance-inspired clothing. Freddy’s history records it as an independent line, responsible for a fashion offering derived from dance, distinct from function- and material-specific lines such as WR.UP® and SEAMLESS.

- Sub-brand
N.O.W.®
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A line focused on casual pants for everyday wear

A line of pants developed by Freddy for everyday wear. According to its official descripti

A line of pants developed by Freddy for everyday wear. According to its official description, its features include a denim-like five-pocket look and a fit that allows ease of movement. Its role differs from WR.UP®, which emphasizes shaping effects, and SEAMLESS, which is designed for training; this line focuses on pants for casual outfits. It extends Freddy’s sport-derived freedom of movement into everyday wear.

- Sub-brand
SEAMLESS
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A sportswear line focused on comfort during exercise

A line developed by Freddy for sports, comprising leggings, bras, tops, and other items. I

A line developed by Freddy for sports, comprising leggings, bras, tops, and other items. Its construction minimizes seams, and its stretchy materials are designed to provide comfort and ease of movement during exercise. Unlike N.O.W.®, which centers on casual pants, and WR.UP.®, which is characterized by its shaping effect, this line is positioned to provide the functionality of training wear. It is a choice in Freddy’s lineup specifically intended for wear during sports.

- Sub-brand
WR.UP®
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A core line of shaping pants that leverages patented technology

A line of pants developed by Freddy using its patented WR.UP® technology. It is characteri

A line of pants developed by Freddy using its patented WR.UP® technology. It is characterized by a shaping effect achieved through proprietary materials, construction, and structure, and includes several types, such as denim and styles for sports. Within Freddy, which has focused primarily on sportswear and dancewear, this line offers shaping pants that can also be incorporated into everyday wear. WR.UP® CORE is positioned as a derivative line using this line’s technology.

- Sub-brand
WR.UP® CORE
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A line combining a shaping effect with ease of movement during exercise

A line of leggings developed by Freddy using WR.UP® patented technology. It retains the sh

A line of leggings developed by Freddy using WR.UP® patented technology. It retains the shaping effect of WR.UP® while adopting a streamlined design without buttons or pockets, and is positioned for everyday wear as well as activities requiring a wide range of motion, such as yoga and Pilates. In contrast to WR.UP®, which offers a wide range of pants styles, this derivative line adds a legging option focused on comfort and ease of movement.

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