FREDsBRUDER is a bag brand founded by Constanze Alef in Dinslaken, Germany, in 2006. Centered on leather bags, it offers handbags, shoulder bags, wallets, and other items, with Alef responsible for the designs. The brand name comes from the younger brother of “Fred,” a stuffed toy that Alef cherished as a child. The brand’s official website states that its aim is to create products that stay close at hand like a stuffed toy and that people do not want to put down.
Concept
Our goal is to design and produce products that have the same effect as Constanze’s cuddly toy “FREDsBRUDER”: they should always be with you, and you should never want to put them down!