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Country: Germany
Founded: 2007 2000s
Category: Bags Clothing Lifestyle products
Related brands: Bags brands founded in the 2000s Bags brands from Germany

Overview

Tagline

WE CARE. WE TAKE RESPONSIBILITY – FOR FAMILIES, FOR THE ENVIRONMENT, FOR TOMORROW.

LÄSSIG is a family brand founded in 2007 in Babenhausen, Hesse, Germany, by Claudia Lässig, Karin Heinrich, and Stefan Lässig. It began with diaper bags combining practicality and design, and now offers bags, backpacks, school supplies, baby and children’s clothing, tableware, lunch products, travel accessories, and more for babies, children, and parents. The brand connects creativity and lifestyle with corporate responsibility, focusing on functionality, sustainability, and responsible manufacturing, and is sold in more than 50 countries.

Concept

Our brand combines creativity and lifestyle with corporate responsibility.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2022

Year Brand Category Description

2022

PALOPA

Sub-brand

Lifestyle products

A derivative brand extending into the pet sector

PALOPA is a dog用品 brand launched by LÄSSIG in 2022 and officially positioned as a “brand o

PALOPA is a dog用品 brand launched by LÄSSIG in 2022 and officially positioned as a “brand of LÄSSIG.” While LÄSSIG has offered products for babies, children, parents, and families, PALOPA offers pet products for dogs and their owners, including beds, mats, bowls, and snack bags. It is not simply a sibling brand operated by the same company, but a derivative brand under a distinct name that extends LÄSSIG’s view of family, functionality, design, and sustainability into the pet sector, serving a target market different from that of LÄSSIG’s existing product lines.

2022 Sub-brand

PALOPA

Lifestyle products

A derivative brand extending into the pet sector

PALOPA is a dog用品 brand launched by LÄSSIG in 2022 and officially positioned as a “brand o