PALOPA

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Overview

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WILDLY COOL
PALOPA is a dog accessories brand launched in 2022 by Germany’s LÄSSIG. Inspired by life with Paula and Pauline, Golden Retrievers and beloved dogs of Claudia, LÄSSIG’s founder, the brand offers dog beds and mats, blankets, bags for walks and travel, bowls, and other items. It emphasizes design, functionality, and sustainability, and develops products guided by quality, innovation, sensibility, responsibility, and environmental awareness, under the banner “For the love of animals, people, and nature.” The brand name comes from “PAula LOves PAuline.”

Concept

Out of love for animals, people, and nature.

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1 brands
Founded
2007
2007 Parent brand
lassig
Bags

A derivative brand extending into the pet sector

PALOPA is a dog用品 brand launched by LÄSSIG in 2022 and officially positioned as a “brand o

PALOPA is a dog用品 brand launched by LÄSSIG in 2022 and officially positioned as a “brand of LÄSSIG.” While LÄSSIG has offered products for babies, children, parents, and families, PALOPA offers pet products for dogs and their owners, including beds, mats, bowls, and snack bags. It is not simply a sibling brand operated by the same company, but a derivative brand under a distinct name that extends LÄSSIG’s view of family, functionality, design, and sustainability into the pet sector, serving a target market different from that of LÄSSIG’s existing product lines.

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