FREIHEIT / THEFRHT is a fashion brand founded in Korea in 2017. Against the background of a brand name that means “freedom” in German, it upholds the idea of freedom to step away from conventional everyday life and let one’s authentic individuality shine. Centered on styles that add contemporary details to classic silhouettes, its range includes tops, outerwear, bottoms, skirts, dresses, hats, and accessories. It is sold through its official online store in Korea as well as overseas channels, including Japan’s 60%.
Concept
FREIHEIT means “freedom” in German and pursues a more free-spirited and individual sensibility, moving beyond a conventional everyday routine. The freedom it seeks lies in allowing each person’s innate individuality to shine more brightly. By looking for the jewel within, FREIHEIT expresses this sensibility through designs featuring free-spirited details and modern silhouettes.