Friboo

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Overview

Friboo is a private label for children developed by Germany-based Zalando. It offers children’s items designed for everyday use, primarily clothing and shoes. As one of Zalando’s in-house brands, it is developed internally from planning through production management, with a focus on inclusive design and functionality that allows children to move comfortably. No founding year or founder specific to the brand has been confirmed.

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1 brands
Founded
2008
2008 Parent brand
Zalando
Clothing

A children’s-only line for clothing and footwear

Friboo is one of Zalando’s in-house private labels and is responsible for the children’s c

Friboo is one of Zalando’s in-house private labels and is responsible for the children’s category. It offers mainly children’s clothing and footwear, ranging from everyday wear to clothing for outings, adding a children’s product range to Zalando’s portfolio of in-house brands. It differs clearly in target age group and product category from Anna Field and Even&Odd, which offer women’s clothing for adults; Pier One, which focuses on menswear; and Yourturn, which offers gender-neutral products. Alongside Yourturn Kids, Friboo also offers adaptive fashion for children with disabilities, contributing to Zalando’s inclusive product development.

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