Zalando

ZIGN is one of Zalando’s private labels and, since 2020, has been positioned as the brand in its portfolio of in-house brands dedicated to sustainability. While the other in-house labels mainly focus on target customers or product categories, ZIGN advances more sustainable practices centered on materials and circular design. Launched in 2023, ZIGN Studio is a ZIGN collection incorporating atelier-style methods and material development, not a separate, independent brand. Within Zalando’s portfolio of in-house brands, it plays a role in putting environmental considerations and material-related initiatives into practice.

Anna Field is one of Zalando’s own private labels, conceived and developed by Zalando in Berlin, offering clothing, shoes, bags, and accessories for women. Alongside everyday wear, it includes workwear and partywear, serving a broad range of occasions for women. It has a versatile women’s wardrobe role, distinct from Even&Odd, which emphasizes urban trends and casual styles. Alongside Friboo for children, Pier One, which focuses primarily on menswear, gender-neutral Yourturn, and ZIGN, which centers on sustainability, it makes up the women’s segment of Zalando’s own-brand portfolio.

Even&Odd is one of Zalando’s private labels, planned and developed in-house, offering clothing, shoes, and accessories for women. It focuses on trend-driven everyday wear aimed at young people and urban dwellers, with a broad range of products spanning casual styles to looks for going out. While Anna Field serves a broader range of women’s wardrobe needs, Even&Odd is positioned more prominently around street and urban styles. Together with Friboo for children, Pier One, which focuses on menswear, Yourturn, which specializes in gender-neutral products, and ZIGN, which centers on sustainability, it forms part of Zalando’s own-brand portfolio.

Yourturn is a private label developed in-house by Zalando and a dedicated line for products that are not assigned to a specific gender. According to official information, it is positioned as a brand offering genderless products, including fashion-oriented clothing and accessories such as streetwear. Unlike brands primarily targeting a particular gender, such as Anna Field and Even&Odd for women or Pier One, which focuses mainly on men, it adds a genderless assortment to Zalando’s portfolio of in-house brands. Children’s products are offered as Yourturn Kids, which also participates in adaptive fashion for children alongside Friboo.

Friboo is one of Zalando’s in-house private labels and is responsible for the children’s category. It offers mainly children’s clothing and footwear, ranging from everyday wear to clothing for outings, adding a children’s product range to Zalando’s portfolio of in-house brands. It differs clearly in target age group and product category from Anna Field and Even&Odd, which offer women’s clothing for adults; Pier One, which focuses on menswear; and Yourturn, which offers gender-neutral products. Alongside Yourturn Kids, Friboo also offers adaptive fashion for children with disabilities, contributing to Zalando’s inclusive product development.

Pier One is one of the private labels conceived and developed in-house by Zalando, focusing on clothing, shoes, and accessories for men. Its range includes everyday staples such as T-shirts, knitwear, and outerwear, as well as clothing for work and going out. Within Zalando’s in-house brand portfolio, it serves the men’s wardrobe. Its primary product categories differ from those of Anna Field and Even&Odd, which target women; Friboo, which targets children; and Yourturn, which offers products not limited to a particular gender. It also has a distinct role from ZIGN, which emphasizes materials and circular design, and forms part of a lineup organized around product categories.