ZIGN

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Overview

ZIGN is a private label launched by Zalando in Berlin. It is one of Zalando’s in-house brands, which began in 2010, and offers shoes, clothing, and accessories such as bags. Since 2020, it has been positioned as a brand with a greater focus on more sustainable practices.

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1 brands
Founded
2008
2008 Parent brand
Zalando
Clothing

A line centered on sustainability and material development

ZIGN is one of Zalando’s private labels and, since 2020, has been positioned as the brand

ZIGN is one of Zalando’s private labels and, since 2020, has been positioned as the brand in its portfolio of in-house brands dedicated to sustainability. While the other in-house labels mainly focus on target customers or product categories, ZIGN advances more sustainable practices centered on materials and circular design. Launched in 2023, ZIGN Studio is a ZIGN collection incorporating atelier-style methods and material development, not a separate, independent brand. Within Zalando’s portfolio of in-house brands, it plays a role in putting environmental considerations and material-related initiatives into practice.

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