Yourturn

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Overview

YOURTURN is a private label by Zalando that launched in Berlin in 2012. Centered on streetwear, it offers clothing, shoes, and accessories. Zalando positions the brand as dedicated to a genderless assortment, featuring fashion-forward styles that do not fix gender expression. Zalando’s in-house team handles the collection from design through production supervision.

Concept

Fashion-forward styles with no fixed gender expression in mind.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2008
2008 Parent brand
Zalando
Clothing

A line for genderless streetwear

Yourturn is a private label developed in-house by Zalando and a dedicated line for product

Yourturn is a private label developed in-house by Zalando and a dedicated line for products that are not assigned to a specific gender. According to official information, it is positioned as a brand offering genderless products, including fashion-oriented clothing and accessories such as streetwear. Unlike brands primarily targeting a particular gender, such as Anna Field and Even&Odd for women or Pier One, which focuses mainly on men, it adds a genderless assortment to Zalando’s portfolio of in-house brands. Children’s products are offered as Yourturn Kids, which also participates in adaptive fashion for children alongside Friboo.

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Frequently asked questions about Yourturn

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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