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CAYLER & SONS White Label

CAYLER & SONS White Label

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Country: Germany
Founded: 2012 2010s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from Germany

Overview

Tagline

For true heads - by true heads

CAYLER & SONS White Label is the streetwear line of CAYLER & SONS, founded in Munich, Germany, in 2012. As a core line of the brand launched by Christian Boszczyk, Dusan Cvetkovic, and others, it offers items including caps, T-shirts, and sweatshirts. Its graphics incorporate youth culture, music, hip-hop, and pop culture, and it has formed collections alongside other lines such as the brand’s Black Label. The brand’s motto is “For true heads - by true heads.”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

Cayler & Sons

Parent brand

Clothing

A classic streetwear line centered on pop culture

White Label (WL) is a label that has been treated as an independent line within CAYLER & S

White Label (WL) is a label that has been treated as an independent line within CAYLER & SONS collections. It focuses on graphics reflecting youth and pop culture, as well as classic streetwear offerings, and has a different role from Black Label, which presents trends, materials, and cuts aimed at a more mature audience. As a line expressing the brand’s fundamental streetwear direction, it sits alongside Black Label and All Day Denim, which specializes in denim.

2012 Parent brand

Cayler & Sons

Clothing

A classic streetwear line centered on pop culture

White Label (WL) is a label that has been treated as an independent line within CAYLER & S