Tagline
for true heads - by true heads
CAYLER & SONS is a streetwear brand founded in 2012 in Munich, Germany, by Chris Boszczyk and Dusan Cvetkovic. It began with a focus on snapback caps and has since expanded into apparel, denim, bags, shoes, and other products. Its designs draw inspiration from music, entertainment, and pop culture, and the brand’s motto is “for true heads - by true heads.” It also offers lines such as CSBL (CAYLER & SONS Black Label) and All Day Denim.